Clinical Practice Development Questionnaire

Please provide as much detail as possible in response to the questions below. You can save your progress to return to this form at a later time by clicking on the “Save & Continue” button at the bottom of the Questionnaire.

User Information

Name

First Last

Date

Personal and Professional Background

1. What initially motivated you to become a psychologist/psychotherapist?

2. How would you describe your personal philosophy of healing or change?

3. What types of clients or issues have you found most meaningful to work with so far?

4. What do you consider your greatest strengths as a clinician?

5. Are there aspects of your personality or life experience that uniquely inform your therapeutic approach?

6. How do you define success for yourself as a clinician—professionally and personally?

Vision and Mission

7. How would you describe the overarching mission or purpose of your practice in one or two sentences?

8. If your ideal practice were fully established three years from now, what would it look and feel like (number of clients, types of clients, schedule, income, balance, etc.)?

9. What values do you want your practice to embody (e.g., compassion, innovation, authenticity, inclusivity)?

10. Are there particular communities or populations you feel called to serve?

11. What do you want clients to say about their experience working with you?

Clinical Focus and Niche Identification

12. What presenting problems or client populations are you most drawn to (e.g., anxiety, trauma, couples, adolescents, professionals, etc.)?

13. Are there populations or issues you do not want to work with?

14. What clinical modalities or approaches do you most enjoy using (e.g., CBT, EMDR, psychodynamic, somatic, mindfulness-based, etc.)?

15. Do you have any specialized training or certifications that might inform your niche?

16. Which of your strengths or interests could translate into a marketable specialization (e.g., perinatal mental health, workplace stress, relationship repair, grief, etc.)?

17. What do you see as unmet needs in your local or online therapy market?

18. Are there professional groups (e.g., attorneys, medical professionals, first responders, tech workers) you could authentically connect with or understand deeply?

Target Client Profile

19. Describe your ideal client: age range, profession, presenting issues, values, and goals.

20. What kinds of clients tend to feel most comfortable and connected with you?

21. How do you envision your clients finding you (referrals, online search, niche directories, social media, workshops)?

22. What tone and language do you think will resonate most with your target audience (formal/professional, conversational, warm, spiritual, etc.)?

Practice Model and Logistics

23. Do you envision working primarily in-person, online, or hybrid?

24. What weekly caseload feels sustainable for you (number of clients/sessions)?

25. What fee range feels aligned with your skill level, market, and goals?

26. How important is flexibility in your schedule versus maximizing income?

27. Are you planning to be a solo practitioner, or do you eventually envision expanding into a group practice or collaborative model?

28. What insurance, if any, do you plan to accept—or will you focus on private pay?

Branding and Messaging

29. If your practice were a brand, how would you describe its tone (e.g., calming, empowering, intellectual, modern, heart-centered)?

30. What colors, imagery, or metaphors resonate with how you want your practice to feel?

31. What adjectives would you want clients to associate with your name and website?

32. What makes your approach distinct from other therapists in your area or specialty?

33. How comfortable are you with public-facing content creation (blog posts, LinkedIn articles, videos, podcasts)?

Business and Growth Considerations

34. What are your financial goals for your first year, and for years two and three?

35. What aspects of running a business (marketing, billing, systems, administration) feel most daunting or least enjoyable?

36. What kind of professional support do you envision needing (bookkeeping, web design, supervision, consultation, marketing help)?

37. What do you want your work-life balance to look like as your practice grows?

38. How do you measure success beyond income—client outcomes, autonomy, personal fulfillment?

Long-Term Vision

39. Where do you see your professional identity evolving in the next five to ten years?

40. Would you like to develop additional income streams (consulting, supervision, courses, writing, public speaking, etc.)?

41. How do you want your professional legacy to be described by clients and colleagues?